Instagram is the third most popular social media platform today. Ranked after Facebook and YouTube, this revolutionary app has amassed over a billion users during the last eleven years since its inception, and the numbers continue to grow. What started as a photo-sharing app has evolved tremendously over time and become a platform where individuals worldwide share unique content through their pictures and videos. Today the multi-faceted application is well-loved by the young and old, who use it for various purposes.
So what factors have contributed to make Instagram a global phenomenon? Let’s read and find out:
Popularity in the younger generation
As mentioned earlier, the number of monthly active users on Instagram is around 1 billion. The largest group of Insta users lies between 18 and 29, followed by the age bracket of 25-30. Therefore, the technology-savvy millennial generation constitutes the biggest group of Insta users who add uniqueness and vibrancy to the platform and increase its popularity.
It is the age of influencers. Instagram has provided so many individuals with the opportunity to showcase their talent and make careers out of it. They are popular and well-liked as people consider their lifestyle relatable and their content appealing. Brands prefer to collaborate with high-reach influencers to tap in on their followers, and in return, the influencers can gain financial benefits. Social media influencers and bloggers are thus perceived to be increasingly instrumental for businesses in terms of generating leads and increasing their conversion rates.
Suppose you are a small-scale business owner or have just started. In that case, Instagram can be a great platform for you to share your portfolio and engage consumer interest and consequently generate sales.
Advertising on Instagram is now considered more effective than any other platform. It was observed that Instagram users are two and a half times more likely to click on ads than any other platform. Therefore, Instagram is considered an extremely effective advertising medium. Businesses can benefit from the unique user-generated content and share it on their platforms to enhance engagement. In addition, advertising aids like stories and hashtags are extremely effective in enhancing content visibility.
It’s fun and user-friendly.
The fact that the application is easy to use adds to Instagram’s appeal. In addition, the mobile version of the app is easy to install and navigate. This caters to the ever-increasing trend of internet usage through mobile devices.
There is no shortage of content on Instagram. You name it, and it is there. The content is unique, creative and engaging, and fun to watch. From cooking tutorials to travel destination exploration to fashion and style inspiration, there is something for everyone on Instagram.
The new addition of reels has added to the fun element as one can make fun and creative videos through it. There is so much you can do to improve your content. For example, add an active filter to your stories or pictures and perk up your content. There is so much to do and explore; Instagram doesn’t let you get bored.
As Instagram continues to grow in terms of the number of users and its features, its rapidly increasing popularity does not come as a surprise at all. It has changed the landscape of social media and also changed the way we perceive it. The application’s unique features and the variety of fun and interesting content have made it very popular among the young and the older generation.
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